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Last updated: 29 September 2026
Cheergrow Trade Limited ("Cheergrow", "we", "us" or "our") operates this website for business buyers exploring small appliances, pet appliances and related export trade services. This policy explains how we handle personal data when you browse the website, contact our sales team or submit a business enquiry.
1. Who is responsible for your data?
Cheergrow Trade Limited is the organisation responsible for the personal data described in this policy. For a privacy question or request, use the Contact Us page and identify your request as a privacy matter. Please do not include sensitive personal information in an enquiry unless it is necessary for us to respond.
2. Personal data we collect
Depending on how you use the website, we may collect:
- Business enquiry details: your name, business email address, and any phone or WhatsApp number, company name, destination market, estimated quantity, product interest and message you choose to provide.
- Technical and usage information: information ordinarily sent by your browser when it requests a page, such as IP address, device and browser information, requested pages and request time. After an enquiry is submitted, we send its public IP address to country.is to obtain broad geographic information for enquiry routing and reporting.
- Website analytics information: Google Analytics is currently disabled. If enabled in future, Google Analytics may collect website usage information through its tags and technologies. Please also review Google's own privacy information.
- Business correspondence: information in messages and follow-up communications about sourcing, quotations, samples, orders or shipment coordination.
Please provide only information relevant to your business enquiry. We do not ask you to submit payment card details through the enquiry form.
3. How and why we use personal data
We use the information above to:
- respond to product, sourcing and export service enquiries;
- assess requested specifications, quantities, destination markets, packaging and delivery requirements;
- prepare or follow up on quotations and, where requested, coordinate samples, orders, documents and shipment arrangements;
- operate, secure and maintain the website, prevent misuse and understand general website performance; and
- meet legal obligations and establish, exercise or defend legal claims where needed.
Where applicable data protection law requires a legal basis, processing may be necessary to take steps at your request before a contract, perform a contract, comply with a legal obligation, or pursue our legitimate business interests in handling business enquiries, maintaining the website and protecting our operations. Where we rely on consent, you may withdraw it; this does not affect processing already carried out lawfully.
4. Cookies and analytics
The website may use cookies or similar technologies needed to operate the site and, when enabled, analytics technologies such as Google Analytics. Browser settings can help you manage cookies. Where consent is legally required for a non-essential technology, it should be obtained before that technology is used. Contact us if you have a question about technologies used during your visit.
5. When information may be shared
We may make relevant information available to service providers that support website hosting, security, analytics, communications or business operations, and to professional advisers or public authorities where required. We expect service providers to use information only for their assigned services and to protect it appropriately.
If you ask us to coordinate a quotation or order, we may share the relevant business requirements with supply, logistics or other business partners as needed to respond to that request or perform the agreed work. We do not publish your enquiry details as marketing content.
6. International processing
Cheergrow is a Hong Kong trading company and service providers or business partners may operate in other countries. This means information may be processed outside the country where you are located. Where applicable data protection law requires safeguards for an international transfer, we will use a recognised transfer mechanism or another permitted safeguard for that transfer.
7. How long we keep information
We keep personal data for as long as it is reasonably needed for the purposes described in this policy, including responding to enquiries, managing business relationships, maintaining appropriate business records, protecting the website and meeting legal obligations. The period depends on the type of information and the context. When information is no longer needed, it will be deleted or de-identified where reasonably practicable, subject to lawful retention requirements.
8. Your choices and rights
Depending on your location and applicable law, you may have the right to request access to or correction of your personal data, request deletion or restriction, object to certain processing, request portability, or withdraw consent where processing is based on consent. You may also have the right to complain to your local data protection authority. These rights are subject to applicable conditions and exceptions.
To make a request, contact us through the Contact Us page and describe the request. We may need to verify your identity or authority before acting. You can also opt out of a marketing message by following its unsubscribe instructions, if provided; this does not prevent necessary replies about an active enquiry or order.
9. Security and links to other websites
We use reasonable measures designed to protect information handled through this website. No internet transmission or storage system can be guaranteed to be completely secure. This website may link to third-party services, including messaging or analytics services. Their privacy practices are governed by their own notices, so review those notices when you use their services.
10. Changes to this policy
We may update this policy when our website, services or legal requirements change. The revised version will be posted on this page with an updated revision date. The version published on this page applies from its stated date.
11. Contact
For questions about this policy or your personal data, contact Cheergrow Trade Limited through the Contact Us page.